Center of Grace: Rebrand
How to build a brand around just a logo? Well…you don’t. Instead, you take a good, long look at the beauty and appeal of the place that’s drawn people to its doors and ask questions of its clients.
WOO REDO
The Center of Grace has a very loyal following. And most find their way there through joyous referrals.
That insight gave the Orchestrata Rebrand Team an idea: Start the strategy with client questionnaires.
Clientele volunteers — there were so many! — were asked what draws them in time and time again. What’s the benefit for them? Why all the love? Was it the infrared sauna room? The retreat space itself? The healing? The… what? So many things!
Very quickly a theme materialized: Renee and Bobbi Jo. Specifically, the sisters’ near-angelic ability to cater to the needs of every individual.
SHINING THE LIGHT
Using the insights of the faithful, the Orchestrata Brand Team crafted a new palette, logotype, tagline, and brand manual for all marketing material going forward.
For interior and detail shots, an Orchestrata Visual Content Team composed of a set decorator, food stylist, videographer and photographer documented the Center’s magic.
To create a video content library of topics like breath work, holistic wellness, and all the services offered at the Center, Robyn pulled together a team of set designers, lighting and sound techs and videographers to capture inspirational interview footage with the Center’s foundress.
SHINING THE LIGHT
Using the insights of the faithful, the Orchestrata Brand Team crafted a new palette, logotype, tagline, and brand manual for all marketing material going forward.
For interior and detail shots, an Orchestrata Visual Content Team composed of a set decorator, food stylist, videographer and photographer documented the Center’s magic.
To create a video content library of topics like breath work, holistic wellness, and all the services offered at the Center, Robyn pulled together a team of set designers, lighting and sound techs and videographers to capture inspirational interview footage with the Center’s foundress.
SHINING THE LIGHT
Using the insights of the faithful, the Orchestrata Brand Team crafted a new palette, logotype, tagline, and brand manual for all marketing material going forward.
For interior and detail shots, an Orchestrata Visual Content Team composed of a set decorator, food stylist, videographer and photographer documented the Center’s magic.
To create a video content library of topics like breath work, holistic wellness, and all the services offered at the Center, Robyn pulled together a team of set designers, lighting and sound techs and videographers to capture inspirational interview footage with the Center’s foundress.
SHINING THE LIGHT
Using the insights of the faithful, the Orchestrata Brand Team crafted a new palette, logotype, tagline, and brand manual for all marketing material going forward.
For interior and detail shots, an Orchestrata Visual Content Team composed of a set decorator, food stylist, videographer and photographer documented the Center’s magic.
To create a video content library of topics like breath work, holistic wellness, and all the services offered at the Center, Robyn pulled together a team of set designers, lighting and sound techs and videographers to capture inspirational interview footage with the Center’s foundress.
TODAY
We’re at the end of Phase 2 of our rebrand process and really loving what’s falling into place.
As things unfold, we’ll update. As of right now, here’s what Renee has to say of the process, “I was at the point in business where it was time for an update. Not knowing where to begin Robyn at Orchestrata made it very simple. She laid it out in phases so I could digest it easily and has a future plan in place."
"Working with the Orchestrata team was a pleasure. They are all very professional and easy to work with. It felt like they had known me forever."
Client Renee McLain Foundress,
Center of Grace
TODAY
We’re at the end of Phase 2 of our rebrand process and really loving what’s falling into place.
As things unfold, we’ll update. As of right now, here’s what Renee has to say of the process, “I was at the point in business where it was time for an update. Not knowing where to begin Robyn at Orchestrata made it very simple. She laid it out in phases so I could digest it easily and has a future plan in place."
"Working with the Orchestrata team was a pleasure. They are all very professional and easy to work with. It felt like they had known me forever."
Client Renee McLain Foundress,
Center of Grace
TODAY
We’re at the end of Phase 2 of our rebrand process and really loving what’s falling into place.
As things unfold, we’ll update. As of right now, here’s what Renee has to say of the process, “I was at the point in business where it was time for an update. Not knowing where to begin Robyn at Orchestrata made it very simple. She laid it out in phases so I could digest it easily and has a future plan in place."
"Working with the Orchestrata team was a pleasure. They are all very professional and easy to work with. It felt like they had known me forever."
Client Renee McLain Foundress,
Center of Grace
TODAY
We’re at the end of Phase 2 of our rebrand process and really loving what’s falling into place.
As things unfold, we’ll update. As of right now, here’s what Renee has to say of the process, “I was at the point in business where it was time for an update. Not knowing where to begin Robyn at Orchestrata made it very simple. She laid it out in phases so I could digest it easily and has a future plan in place."
"Working with the Orchestrata team was a pleasure. They are all very professional and easy to work with. It felt like they had known me forever."
Client Renee McLain Foundress,
Center of Grace
TODAY
We’re at the end of Phase 2 of our rebrand process and really loving what’s falling into place.
As things unfold, we’ll update. As of right now, here’s what Renee has to say of the process, “I was at the point in business where it was time for an update. Not knowing where to begin Robyn at Orchestrata made it very simple. She laid it out in phases so I could digest it easily and has a future plan in place."
"Working with the Orchestrata team was a pleasure. They are all very professional and easy to work with. It felt like they had known me forever."
Client Renee McLain Foundress,
Center of Grace
