Orchestrata: Business Rebrand & Launch
Robyn’s old brand just couldn’t hold a candle to the multi-dimensional business owner she’d grown into. Having been on both sides of the client-contractor coin, Robyn discovered this dual perspective was pretty unique. It certainly gave her a lot of empathy.
“Working with Robyn to develop Orchestrata's foundational brand strategy (as her brand strategist) was work as usual for us. She and I have been professionally collaborating closely for nearly a decade. On top of that, we’ve been close friends for even longer. If that doesn’t speak to how pleasant it is to work with Robyn, I’m not sure what does.”
Collaborator Christine Walker
Owner, Verse Brand Strategy
CHALLENGE
And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul.
STARTING OVER
Decision? Complete reboot of her brand. As the kids say, “It was so on!”
BUILD
Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.
But Robyn didn’t sweat it.
With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).
CHALLENGE
And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul.
STARTING OVER
Decision? Complete reboot of her brand. As the kids say, “It was so on!”
BUILD
Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.
But Robyn didn’t sweat it.
With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).
CHALLENGE
And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul.
STARTING OVER
Decision? Complete reboot of her brand. As the kids say, “It was so on!”
BUILD
Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.
But Robyn didn’t sweat it.
With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).
CHALLENGE
And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul.
STARTING OVER
Decision? Complete reboot of her brand. As the kids say, “It was so on!”
BUILD
Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.
But Robyn didn’t sweat it.
With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).
TODAY
How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )
“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."
Collaborator Emily Capps
Senior Copywriter & Content Strategist
"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"
Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography
TODAY
How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )
“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."
Collaborator Emily Capps
Senior Copywriter & Content Strategist
"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"
Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography
TODAY
How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )
“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."
Collaborator Emily Capps
Senior Copywriter & Content Strategist
"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"
Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography
TODAY
How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )
“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."
Collaborator Emily Capps
Senior Copywriter & Content Strategist
"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"
Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography
TODAY
How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )
“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."
Collaborator Emily Capps
Senior Copywriter & Content Strategist
"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"
Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography
